Leadsment for B2B Founders
Build pipeline without hiring a sales team — while you're still the one building the product.
You can't hire a sales team yet, and you shouldn't need to. Leadsment gives you a daily short-list of the companies already on your site, complete with the people to reach — so the sales motion can be you, done in an hour a day, until you actually need more.
What gets in the way today
No SDR budget — yet
An entry-level SDR is €50k+ before they're productive. That's three to six months of runway for most pre-seed founders. You need pipeline before you can justify the hire.
Every prospecting hour is a product hour
Apollo + LinkedIn + email verification is three tabs and an hour of your day. That hour didn't ship a feature, didn't close a bug, and didn't move the roadmap.
You can't tell the 30 accounts worth your time
Out of the hundred visitors last week, which three were actually your ICP? Without identification, you're guessing — and guessing wrong is expensive when you only have an hour.
What day-to-day actually looks like
- 1
6 AM: the digest arrives
A clean list of net-new companies from yesterday's traffic — already matched against your ICP, with the top five flagged.
- 2
Pick five
Scan the list with your morning coffee. Five takes about three minutes. The rest can wait — or be ignored.
- 3
Enrichment surfaces the founders
One click per company expands to the founder or head-of-function you'd want to reach. Verified email, LinkedIn, role — no manual search.
- 4
Email from your real domain
A personal, short email — written by you, sent through your actual mailbox. It lands in the inbox because your domain's reputation is doing the work.
- 5
Replies thread in the CRM
When someone replies, the thread stays on the contact record. Book the demo yourself. Mark the deal. Move on to tomorrow's five.
The parts of Leadsment that do the work here
Website Visitor Identification
The daily 6 AM list of companies you can act on — filtered to ICP, with the top matches flagged.
See productICP-Based Contact Enrichment
Founders and decision-makers surfaced per account — verified emails, no Apollo tab open.
See productEmail Sending & Inbox Integration
Send from your own domain so your outreach gets your domain's reputation — not a cold-email service's.
See productBest plan for B2B Founders: Growth
Starter is fine for validating, but Growth's 75 companies/month is usually where a solo founder's outbound actually fits — enough pipeline to matter, few enough to genuinely personalise.
Segment-specific questions
Is this worth it before I've hit €100k ARR?
Yes — it's actually before €100k ARR where this matters most, because the alternative (hiring an SDR, or running ads without attribution) is the budget you don't have. Starter is €99/mo, which is a rounding error for most founders and covers validating the motion.
Do I need sales experience to use this?
No. Most founders who succeed here are good at talking about their product, not at selling. The motion Leadsment enables is 'send a short, personal email to someone who already visited your site' — which is a warm-enough starting point that you don't need SDR chops.
Will this replace ad spend?
It won't replace awareness ads, but it will make them work harder. You'll find that many of the accounts on your morning digest came from ads, which means you can justify what you spend because you now see who it brought in. That turns a cost centre into a measurable pipeline input.
What if my traffic is really low?
If you're getting under 500 B2B visits a month, you probably aren't ready for visitor identification — you need awareness first. Honest answer. Book a demo anyway; we can help you figure out whether now is the moment or whether it's three months away.
How long until I see pipeline?
The first digest lands the morning after you install the snippet. Your first booked demo from a Leadsment-identified account typically happens inside two weeks if you're sending five personal emails a day.
Can I handle this alongside building the product?
An hour a day, five days a week. 30 minutes reading the digest and writing emails, 30 minutes replying and booking demos. Past that, you're probably ready for your first hire.
Leadsment for other teams
For Sales Teams
Warm, ICP-matched accounts for every rep — every morning.
See solutionFor SaaS Companies
Turn anonymous marketing traffic and free-trial signups into booked demos.
See solutionFor Consulting & Professional Services
Win more retainers from buyers already researching your firm.
See solutionBuild pipeline the hour a day you can actually afford.
Book a 20-minute demo. We'll run identification against your real website and show you the exact morning digest you'd wake up to.