Leadsment for SaaS Companies
Turn anonymous marketing traffic and free-trial signups into booked demos.
You're spending on content and ads to drive qualified traffic. Most of it bounces anonymous. Of the ones that sign up, most never become customers. Leadsment fixes both sides — identify who's really visiting, and surface the buying committee around every PQL.
What gets in the way today
Anonymous trial signups
A free-trial account registers with a personal Gmail. You can tell the product usage is promising but you have no idea which company they're at or who else makes the decision.
Free users who never convert
A handful of seats in a single workspace is the classic PLG trap. The user loves you; the CFO doesn't know you exist. Without surfacing the buying committee, self-serve stays self-serve.
MQL → opportunity gap
Marketing hits its MQL number, sales can't reach the people behind the lead, and the pipeline dashboard tells two different stories depending on which team is presenting.
What day-to-day actually looks like
- 1
Visitor from an ad or SEO
Someone lands on the pricing page from a campaign. Leadsment identifies the company domain in real time — even if they don't sign up for anything.
- 2
Trial signup fires enrichment
When a user creates a trial account with a corporate email, enrichment runs on that company domain and surfaces the buying committee: VP Finance, Head of Engineering, CEO depending on your ICP.
- 3
The right person hears from the right mailbox
A founder-to-founder email from Konsta's @yourdomain.com is a very different first touch than an SDR sequence from automation@sales.yourdomain.com. Leadsment routes through whichever mailbox matches the play.
- 4
Trial converts — or gets rescued
If the trial is going well, outbound accelerates the demo. If it's about to expire, outbound brings the buying committee into the conversation before the user lets it lapse silently.
The parts of Leadsment that do the work here
Website Visitor Identification
Identify accounts landing from your paid and organic traffic — not just the ones who signed up.
See productICP-Based Contact Enrichment
Surface the buying committee around every PQL so you're never selling to just the end user.
See productEmail Sending & Inbox Integration
Founder-level outreach from your actual founder's mailbox — domain reputation intact.
See productCold Email Automation
Sequences for identified-but-unsignedup accounts, with auto-stop the moment they create a trial.
See productBest plan for SaaS Companies: Scale
PQL volume plus buying-committee enrichment usually needs 3 or more ICPs (end user, economic buyer, champion). Scale's limits match how most Series-A–B SaaS teams actually work this.
Segment-specific questions
Do you integrate with PostHog / Amplitude / Segment?
Yes — via webhooks and a small snippet on product events. When a trial user hits a PQL threshold, the event fires enrichment and a pre-configured outbound play. Direct integrations for the common product analytics tools are on the roadmap; until then, Zapier and webhooks cover every real use case.
Can we trigger sequences on trial events specifically?
Yes. Events from your product (signed up, completed onboarding, hit usage threshold, trial expiring) can each trigger a different enrichment + outbound play.
How does pricing scale with our MRR?
Not directly — we price per identified company, not per customer. Most SaaS teams hit Scale (€299/mo) around the €500k–€2M ARR range, and move to Done-for-You when they need the built-in CRM or the dedicated outreach infrastructure.
Is everything EU-hosted? Our customers ask.
Yes. All Leadsment visitor and contact data is processed and stored in EU data centres. For SaaS companies selling to EU customers, we're the data-processor relationship their buyers expect — DPA available, sub-processor list documented, GDPR-compliant by design.
How do we handle the self-serve vs sales-assisted split?
Route trial signups by company size, plan signal, or enrichment data. Small teams stay on self-serve with a nurture sequence; mid-market and enterprise signups automatically surface the buying committee and route to an AE. Rules are configurable per ICP.
What happens to identified visitors who never sign up?
They sit in your pipeline as company records with a visit history. You can leave them there, run a nurture sequence, or drop them after a configurable retention period (default 365 days, shorter or longer on request).
Leadsment for other teams
For B2B Founders
Build pipeline without hiring a sales team — while you're still the one building the product.
See solutionFor Sales Teams
Warm, ICP-matched accounts for every rep — every morning.
See solutionFor International B2B Sellers
Sell across borders — identify, enrich, and contact buyers in every market.
See solutionConvert the accounts already visiting — and the trials already signed.
Book a 20-minute demo. We'll run identification on your actual pricing page and show you the buying committee around a real trial signup if you want to test it live.