Website Visitor Identification
See which companies visit your site — without them filling a form.
Drop a single snippet on your site and we'll tell you which companies are visiting — even when no one fills a form. EU-hosted, GDPR-compliant, delivered to your inbox at 6 AM.
How Website Visitor Identification works for you
Leadsment matches every visitor's IP address against a continuously-updated B2B company database. When a match lands, you see the company name, domain, country, industry, employee range, and the pages they viewed — without any tracking that crosses the line into personal data.
Identifications run continuously and are batched into a single digest email at 6 AM every weekday morning. You don't get a notification for every visit — you get one clean list of net-new companies you can act on before the day starts.
Identified companies don't stop there. They flow straight into ICP-based contact enrichment so the right decision-makers are surfaced and ready for outreach the same day.
Why this exists
97% of B2B traffic stays anonymous
Almost no one fills a form. The accounts most likely to buy are also the most careful about leaving their details.
Ad spend with no return signal
You're paying to drive traffic and you can't tell which target accounts arrived. Without that, ads can't be optimised.
You can't tell which accounts are researching you
A repeat visit from a perfect-fit company is your strongest buying signal — and you have no way of seeing it.
From setup to first lead in four steps
Drop the snippet
A 1-line script on every page. Setup is under 10 minutes; no Google Tag Manager dance required.
IP captured
Each pageview is matched in real time against our B2B IP-to-company database. Personal IPs are filtered out.
Company matched
Matched visits are deduplicated and tagged with industry, country, and employee range so you can prioritise.
Digest at 6 AM
Net-new companies arrive in your inbox every weekday morning. From there, ICP-based enrichment is one click away.
The teams getting the most out of this
For B2B Founders
Build a pipeline without hiring an SDR. Wake up to a list of companies you can reach out to personally.
See solutionFor Sales Teams
Give every SDR and AE a daily list of warm accounts already showing buying intent.
See solutionFor Marketing & Digital Agencies
Add visitor identification as a productised retainer offering for your B2B clients.
See solutionConcretely, on every plan that includes this
- 30–45% identification match rate on typical B2B traffic
- EU-hosted infrastructure with GDPR compliance built in
- Daily 6 AM digest email with the morning's net-new companies
- Direct push to HubSpot, Pipedrive, or Salesforce — or via Zapier
- No personal data tracked — IP-to-company only, by design
- 10-minute setup, no developer required
What people ask before they buy
No — we identify companies via IP-to-company lookup, which sits outside GDPR's scope for personal data. We do not track individuals, set cross-site cookies, or collect personally identifying information from visitors.
Mobile and residential traffic generally can't be attributed to a company — and we don't try to. We only count and charge for identifications we successfully deliver, which usually lands at 30–45% of total B2B traffic.
Match accuracy on the identifications we deliver is high — we filter out generic ISPs and dynamic-pool ranges by default. You'll occasionally see a parent-company match instead of a subsidiary, which is normal in any IP-based system; we surface both when we can.
Detailed answers
How is "an identified company" counted?
A distinct company domain identified within a calendar month. Repeat visits from the same domain inside the same period are not recounted.
Where do I put the tracking snippet?
Anywhere it loads on every page — typically right before the closing </head> tag, or via your tag manager. The snippet is async and adds no perceptible load time.
Can I track multiple domains?
Yes. Starter and Growth include 1 domain; Scale adds 3; Unlimited adds 10. Done-for-You is unlimited.
How is the match rate calculated?
(Identified companies ÷ total trackable B2B sessions) × 100. We exclude bot traffic, your own IPs, and known consumer ISPs from the denominator so the number reflects reality.
How is this different from Leadfeeder?
Same core technology, different positioning. Leadsment is EU-hosted by default, prices in EUR, and bundles ICP-based contact enrichment so identifications come with the right people attached. The full comparison page is in the Resources section.
What if it doesn't identify enough companies for my traffic?
If your monthly identifications fall meaningfully short of what you'd expect, we'll downgrade you to a smaller plan or refund — that's the whole reason we charge per identification, not per visit.
Built to work together
Ready to see who's already on your site?
Book a 20-minute demo. We'll run a live match against your own website during the call — you see real numbers, on your real domain, before you commit.